Path Retail partnered with 3 Potato 4 to develop a brand launch starter kit as they expanded into three new locations in the San Francisco Bay Area. The package consisted of mall advertising and a social media strategy, as well as menus and loyalty cards that were passed out to build excitement ahead of the grand opening. Path also directed a photo shoot, and developed interior decor graphics to help create a unique and inviting restaurant environment. The collection of ideas and elements drove massive initial foot traffic to the new locations, and their delicious baked fries and sauces kept the customers coming back.
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