How do you turn a ubiquitous brand known for convenience items into a millennial lovin' food haven? We engaged the customer to understand current perceptions and desired state, and developed a concept that surpassed expectations. A focus on fresh and made-to-order foods drove the solution, with an updated design aesthetic and brand language that complements. Both sales and customer engagement results exceeded expectations, and 7-Eleven continues to implement scalable elements of this design into their core fleet of stores.
Work led by Corey Dehus while employed at WD Partners as Executive Creative Director. Photos courtesy of Mark Steele Photography.