How do you turn a ubiquitous brand known for convenience items into a millennial lovin' food haven? We engaged the customer to understand current perceptions and desired state, and developed a concept that surpassed expectations. A focus on fresh and made-to-order foods drove the solution, with an updated design aesthetic and brand language that complements. Both sales and customer engagement results exceeded expectations, and 7-Eleven continues to implement scalable elements of this design into their core fleet of stores.
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/e2a00efb-630c-4902-8a2e-2c8743eb0b02_rw_1200.jpg?h=1823961210c0a3588503938d4f8e83b5)
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/e1d87432-3d19-45f5-9ac0-a58d1d24a553_rw_1200.jpg?h=7451a5413edd5e1a3a9b073b636b6f6c)
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/fccb70fe-c04a-48eb-9fcc-578077630903_rw_1200.jpg?h=1d88f888a196cc86ddb16b9373964404)
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/55bbe2ca-c011-4e14-bec4-0bea9a41f078_rw_1200.jpg?h=abd92bbb85c5464067174a7ef95323d8)
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/b1db4c04-7320-4df5-b566-ec73decf4fdd_rw_1200.jpg?h=1368a4b659779ebd53e164ab9df3a484)
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/78931462-32b2-44cb-87f7-1eca16bacc22_rw_1200.jpg?h=e90ef03d85299afe647973bf5a043a07)
Work led by Corey Dehus while employed at WD Partners as Executive Creative Director. Photos courtesy of Mark Steele Photography.