Path Retail Partnered with Upper Arlington United, a youth soccer club, to help them develop a new identity system and brand language. Path focused in on the head coach's passion and enthusiasm for soccer as a guiding principle for the design. 
The new design has helped UAU to grow their club and build brand recognition in the community. The new brand system sets the foundation for UAU to position themselves as the premier private soccer club in the Columbus, Ohio market.  
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