Don't let the funny name fool you. Peter Piper has a huge cult following, but needed a refresh to make it's customer experience relevant in today's market. Following in-depth customer research with millennial moms, we developed a new identity, brand language and retail expression that turned the business around in existing markets and drove expansion in new markets.
Work led by Corey Dehus while employed at WD Partners as Executive Creative Director. Photos courtesy of Peter Piper Pizza.