Don't let the funny name fool you. Peter Piper has a huge cult following, but needed a refresh to make it's customer experience relevant in today's market. Following in-depth customer research with millennial moms, we developed a new identity, brand language and retail expression that turned the business around in existing markets and drove expansion in new markets.
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![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/e50d701b-c711-499f-ab47-ba0e71f884eb_rw_1200.jpg?h=f37dbd99e49f93e0b439dac98017bbe9)
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/89af0898-bbec-4a24-b5d8-865769319669_rw_1200.jpg?h=32421ab00fb28a195486119b9e4f702d)
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/e98253ac-f12b-48fd-9806-91953464ad87_rw_1200.jpg?h=697ddb5b132f0c446c95a8fd1f61cb03)
Work led by Corey Dehus while employed at WD Partners as Executive Creative Director. Photos courtesy of Peter Piper Pizza.