Path Retail partnered with a prestigious research university to develop an on-campus grocery store concept that provides a full grocery offering and prepared foods, as well as real life education around food health and food preparation. The store creates a healthy oasis on campus, and provides recipe solutions to help make meal preparation easy. Path led the charge with a suite of services including strategy, branding, store planning, merchandise assortment strategies, identity design, fixture/equipment design and selection, signage design, food service design, and holistic interior and exterior design services.
The result is a modern, fresh grocery concept that students, faculty, and the general public can frequent for lunch, grocery trips, and take home meals – all of which can be purchased in-store or ordered online and picked up at the easy-to-access BOPIS station.
