The leader in pizza delivery, Domino's, had recently increased the quality of their pizzas and wanted to create an experience in their restaurants that would complement the refreshed offerings. We created a new brand identity, and updated the entire in-store experience. We even created a dough tossing focal in the space to give Domino's credit for some of their industry-leading food processes. Big results have led to a brand-wide adoption of the new identity, as well as a large scale international rollout of the store design and customer experience.
Work co-led by Corey Dehus while employed at Chute Gerdeman as Creative Director. Photos courtesy of Mark Steele Photography.