Working in coordination with Lowe's, Scotts Miracle-Gro, and John Deere, we developed a total refresh for the Lawn & Garden Department. Using a shop-in-shop strategy, we created branded zones that would disrupt the typical shopping experience within Lowe's, inviting increased customer engagement, product education, and project inspiration. 
Work led by Corey Dehus while employed at Chute Gerdeman as Creative Director. 
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