Working in coordination with Lowe's, Scotts Miracle-Gro, and John Deere, we developed a total refresh for the Lawn & Garden Department. Using a shop-in-shop strategy, we created branded zones that would disrupt the typical shopping experience within Lowe's, inviting increased customer engagement, product education, and project inspiration.
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/8c2a70bc-6d8f-4edf-9102-a5a0f39c73ec_rw_1200.jpg?h=a12c424f3fa31b65146a9806ef0e2629)
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/321b5bac-9a83-4db2-b09e-ec93cc4cd9bf_rw_1200.jpg?h=d83a596ecaa4c46ddc19aef5aea45997)
![](https://cdn.myportfolio.com/a89bb422d7ef55e132da8dd4742a123d/0526de90-1ad3-4435-aa62-3e8a9da809df_rw_1200.jpg?h=937d4a71bec70542189e8ee07a996e76)
Work led by Corey Dehus while employed at Chute Gerdeman as Creative Director.